“Baden Baden Tasting as Never Before” was created to generate the desire in all consumers to become a beer expert, doing a real tasting of the brand's beers associated with magical visual animation and storytelling.

The experiment was done in virtual reality and disseminated via YouTube and social networks.

We adapted the description of “beer sommeliers” translating these sensations into VR synaesthetic animations of 4 beers of the brand, produced in real time.