CREATIVE CHALLENGE

We were tasked with “translating” Volkswagen using four immersive experiences for guests during the 2016 and 2018 Sao Paulo Auto Show.

We came up with the following:

UP! HOLOVIEW

Inside Volkswagen’s VIP room, guests got to try out a virtual retail experience using Hololens, one of the best mixed reality tools available back then. In it, a virtual attendant would showcase the features of up! TSI in an original and unique manner. More than informing and entertaining, our goal was to change the perception people had about the future of retail (even Volkswagen executives and their most important guests) and show to them how artificial intelligence and expanded reality can bring the future into the present

CROSS CHALLENGE

Taking advantage of the launch of Saveiro Cross, we looked for an involving narrative that could convey what the line meant in the form of an unforgettable experience. Using HTC Vive and 4D effects, guests were transported to the edge of a photorealistically beautiful canyon, and tasked with retrieving the keys to the Saveiro that had been stolen by an eagle. In order to do so, they had to get across a very narrow rock climbing platform suspended 120 feet in the air, all in VR.

TSI XTREME

TSI is a turbo engine that combines power and the most advanced technology Volkswagen has to offer. It introduces so much innovation that the only way to really understand its advantages is to look at it from the inside out. Therefore, we chose to showcase the TSI’s performance as an immersive experience. Using an Oculus Rift in a powerful G Force simulator, visitors were made into miniatures and taken on a trip across the engine itself.

#VW AND VC

Using virtual reality and 4D effects, visitors were taken up to the Volkswagen Universe. It started off as a first-person stroll showing the birth of a Golf, the Volkswagen headquarters in Germany (Autostadt, in Wolfsburg) and finally the main assets of the company. At the end visitors were treated to a delicious surprise: the booth was handing out ice cream!