Luiz Evandro
TV Globo
Translate the visual vocabulary of these 50 years of Rede Globo in interfaces and interactions was a real challenge, just how we like it!
The broadcaster's Brand Book was created to explore their identity meaning based in four pillars: the White, the Circle, the Colors and the Movement.
The technical challenges to make everything work in a harmonious way were huge.
For those who understand a bit of coding: you can imagine the union of video content, SVG animations and WebGL, all on the same page, and scrolling simultaneously?
And yet, we got an incredible website, with perfect usability - even for mobile - and a fantastic design! To see how it looks, just search the web for Globo Brand Book!
Credits
- Creative Director
- Luiz Evandro
- Executive Producer
- Alberto Lopes
- Projects Director
- Marcia Sumie
- Director of Technology
- Giovani Ferreira
- Art Director
- Davi Maine
- Line Producer
- Marcia Sumie e Daniela Murai
- Developers
-
Caio Bassetti
Luiz “Felds” Liscia
Manoel Motoso e Filipe Morais - Creative Developers
- André Mattos e Giulian Drimba
- UX Design
- Vetor Lab
- 3D Artist
- Marcos Whey
