For the launch of the real estate project “O PARQUE“ of the Gamaro Group, Vetor Lab had as creative challenge to create experiences that made the visitor experience what is to live in that place in the most real way possible.

The proposal of “O PARQUE” is to live in a 25 thousand square meters park, open to the population, but with all technology and security, providing an open dialogue with the neighbourhood.

For this, we have created three interactive and immersive experiences, with creative and technological solutions developed by our team, being:

an immersive tunnel of with ambients, that immerses the visitor in the reality of the enterprise, passing the sensation of calmness and security;
simulated elevator, which presents in an entertaining and exciting way an unusual experience, taking the visitor to the Space;
a VR Apartment, which shows how life can be in 20 years in the venture and how modernity is already present from now.