The best place to launch the new Nike Air Max during the pandemic isn’t a store. It’s in the sky.

Air Max Cloud. Created by AKQA and produced by Vetor Lab. Just access the website and point the phone to the sky.

Using AI, the phone detects the sky and the Nike Air Max Cloud appears.

Unlocking exclusive content from Djonga and McSophia+NGKS

AR & AI together for the first time for a major brand in Brazil

70 thousand page-views a day. Double the projected monthly views.

Since then we, literally, stayed on the air