Worked for 12 years as a copywriter at top Brazilian advertising agencies, until he moved to Los Angeles to study Design at the Art Center College of Design. As a motion designer, he worked at FOX MGM in California, and upon returning to Brazil created and directed show openings for the Globo network and cable channels. Following that, Luiz Evandro became a content and advertising director, masterminding countless activations that blend creativity, entertainment and technology (AR, VR and experiential) for many major Brazilian brands, gathering awards from festivals all over the world.