Faber-Castell
We created an app that turned colored pencils into animated animals from Brazilian forests and displayed information about those animals for the children to see.
Furthermore, with the app children can download and color drawings of their animals, who are given life again via the magic of RA. 700,000 downloads in 3 months, 76 million impressions, 18 million views. 4.5 million engagements and tons of shareable content.
Awards in Cannes, NY Festival, and Ad&D.