Your Way, Our History

Arteris is one of the largest companies in the sector of road concessions in terms of kilometers managed. Through its nine concessionaires, Arteris manages roads in the Brazilian states of Sao Paulo, Minas Gerais, Rio de Janeiro, Santa Catarina, and Parana.

Regis Bittencourt highway saw a series of improvements and became much safer under the management of Arteris. After the renovations, Arteris wanted to announce these improvements with a bang during the 4th Arteris Traffic Safety Forum.

We explored the features of HoloLens with augmented reality projections inserted in a holographic pop-up book.
A game-like and fun way to educate employees about the changes brought about by the company, improving its corporate communication.